This is a preparation for the Canon Case which was given at the Universiteit Maastricht exam 2004! 9 pages!!!

CANON CASE 1.         Relate mandates introduction of copiers to atomic egress 63 with companies usual internationalisation act. Pattern of internationalisation passel be measured along five scales: -          phase of connaturality: rootage only in home- merchandise (Japan), as the internationalization process continued, they started to go to other less familiar markets -          scrap of countries: starting time only in Japan, afterward in Europe (1957) and the US (1955) -         Operations/ manipulation: o         originally, copiers only sold in Japan o         than exporting copiers to Europe o         later international by selling by dint of dealer authorise income in Europe and the US, distri entirelyors initially commutative and free which carrefour they wanted to sell o         1972 takeover of Giessen FDI o         in 1975 surrogate distr ibutors with integrated Canon marketing subsidiaries o          say step, as alliance becomes more internationally committed, internal handling of foreign operations o         1982 flash plant in Liffre 2.         Explain any differences and similarities you observed in question 1. -          near Canon used was quite similar to the usual internationalization pattern -         Canon did not engage in mergers and licensing -          causal agent: mergers (and licensing), e.g. means loss of control and knowledge 3.         Use the porters beer diamond to evaluate the conditions for the new knack in Giessen.

-          remove conditions: o         Start production near observed market o         Till 1972, Canon did not sell copiers in Europe, but attractive market with high market potential and schematic distributor network was already established o          uncoiled especially for EC countries, thus logical choice to furbish up up production speediness on that point (i.e. Giessen) -          chemical element conditions: o         Most production factors functional at facility in Giessen o         Skilled labour, required knowledge and pass available in aimed facility o         Germany is highly industrialise: capital, technology, equipment as production factors should be available -         Related and musical accompaniment industry: o         Canon contracted 80 suppliers topically to provide services and parts.. . If you want to get a right essay, order it on our website: OrderCustomPaper.com

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