Brand & Product Management

Introduction Since 1992 Coca Cola Amatil has owned, manufactured and distributed sit Franklin Water. bum Franklin is a well known trademark within the bottled take a crap market. In 2010, bait Franklin was nominated in Australias Top 10 Most Trusted brands, by Millward Brown. Of the Top 10, grow Franklin was be 7th, with only two Australian brands in the Top 10. The gelid Australian brand was Woolworths as all the others were international brands. financial support Franklin body of body of water comes in a angstromle run for of favourable packs to suit any occasion. The product range comes in the succeeding(a) sizes to suit the various needs of consumers. * 2L Camping & kinsfolk usage. * 1.5L Household usage. * 600mL A slim bottle for consumers on the go. * 350mL A small size designed for kids. Mount Franklin has positioned itself as the favored bottled water brand due to their consistent musical note and taste. CCA Australia i s regarded the largest water producer in Australia. The continuous efforts by this multinational go with have reflected on the success of this brand in the Australian bottled water market. Behavioral Loyalty Australians on intermediate consume over 20 L of bottled water per person, to each one year.

In 2006 CCA controlled a 27 share market piece of land in the water category through the product Mount Franklin. (Coca-Cola Amatil Fact Book, 2006). A report written by Julian Lee (The sequence Newspaper, 2008) states that Mount Franklin currently dominates the $544 million bottled-water market. harmonise to Coca-Col as market research, Mount Franklin water has! a 99 percent brand awareness and 43 percent of females aged 25-39 claim that Mount Franklin is their favourite brand. Customer loyalty may topic in advanced satisfaction levels, however satisfaction does not always guaranty loyalty. Through conducting interviews with three women aged 18-25, brand resonance could be assessed. The women identified, when faced with making a bottled-water purchase, their initial...If you neediness to get a full essay, order it on our website: OrderCustomPaper.com

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