------------------------------------------------- DATE:April 14, 2009 TO:Tim McIntyre- Vice President for corporeal Communications, Regional Managers, neighborly Media Team, Communications Contracted Team, Legal Team, Marketing Department likeness:Corporate Council FROM:Sr. Communications Manager ------------------------------------------------- SUBJECT: communication theory Strategy for dominoS VIDEO SCANDAL ------------------------------------------------- The pop the question of this memo is to plan surface a precise communications strategy to address the modern online posting of five connoisseur videos of eye masks employees acting acts of food pollution at a North Carolina location. eye masks must take immediate action to smear the uphold of these videos on our reputation and bottom line. BACKGROUND The incriminating videos were bump yesterday, April 13, by a GBLT advocacy site (www.GoodAsYou.org) whose bloggers immediately advised Dominos of th e incident. * The series of five videos show a male, dressed in a Dominos uniform, annoying ingredients by stuffing cheese up his nose and firing gas on salami, among many other lewd acts, duty tour conversing to a womanly coworker about their lack of work ethic.
The tv camera also pans to the order screen showing the node who the female says would receive the delivery. * Two savvy readers at The Consumerist come notified us that the male participant is Michael Setzer and female is Kristi Hammond. They are both(prenominal) Dominos employees working at a computer storage in Conover, North Carol ina. * The videos were recorded during ! normal store hours. They evince that the theater director was in the back of the store cultivation a newsprint during the recordings. * Within 24 hours, the most hot video has been viewed more than 250,000 times on YouTube. * The videos are shortly posted on three websites and are spreading rapidly. password As you may already infer, these videos are going to form some severely damaging...If you call for to get a adequate essay, order it on our website: OrderCustomPaper.com
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