'MooBella Case Study Essay\r'

'1. What categories of bells would you expect to see in a be given of MooBella start-up costs?\r\nThe categories of costs I would expect to see in a list of MooBella start-up costs atomic number 18:\r\n†Owner’s honorarium\r\n†Employee wages and benefits\r\n†Computers, internet, telephone, and other technology\r\n†Promotion, advertising, web state of affairs hosting\r\n†Professional services\r\n†Insurance\r\n†Debt service\r\n†Taxes\r\n†attention\r\n†Legal/accounting fees\r\n†Supplies\r\n2. It took nearly 20 age from idea to market for MooBella. Clearly, it had a long discipline and start-up period. Reflect on the emotional and other nonmonetary factors that were seeming involved for Bruce Ginsberg.\r\nMooBella was a seemingly simple belief that was technically complex and cost nearly $85 million in investment capital. Ginsberg was faced with many a(prenominal) challenges with the research, development and start-u p processes. The political machines themselves were very costly, costing approximately $40,000 per machine, and it took 5 years to develop the computer portion alone.\r\n3. What was the jumble of funds used by MooBella to get started?\r\n about of the start-up funding included:\r\n†Saturn Asset Managementâ€$25 million in equity (2000-2005)\r\n†Inventages (Swiss venture firm)â€$15 million in 2007 and $18 million in 2009\r\n†Bruce Ginsbergâ€$1 million\r\n†W Health LPâ€$9 million (November 2010)\r\n†Debtâ€$17.5 million in high-interest loans and convertible notes\r\n4. What are the start-up costs that you would expect to encounter if you were a fellowship that purchased a MooBella machine?\r\nI would expect the cost of buying the machine itself, the supplies for the ice cream the machine dispenses, taxes, maintenance, if I buy multiple machines for different locations and demand people to refill and maintain them then employee wages, and debt if I cannot pay out of pocket.\r\n'