Analysis of Frozen Food Market in the US Essay -- lean cuisine, healt

IntroductionThere are many wretched calorie microwavable food alternatives available in the grocery today. With the rise in income great deal gouge afford an easier lifestyle therefore there has been a compound in the cooking style of people. People now use microwaves in place of traditional cooking methods. With the rise in microwaves, the rise in the number of food items also occurred. With so many varieties and products available champion can easily target upon a healthy choice of microwavable food. A low calorie food or a healthy option of food is one which comprises of a good source of protein along with having least(prenominal) 3 grams of fiber (for satiety), in addition to not more than 600 milligrams of sodium. (Zelman, (n.d.)) virtually of the options are manufactured by Lean Cuisine and Healthy Choice. both of them are the competitors in the market of quick-frozen foods. Lean Cuisine was started in 1981 and has since then grown its market in US, Canada and Austr alia. The company is owned by Nestle and offers variety of frozen foods and is a tip choice for low calorie food. Healthy Choice, the product manufactured by ConAgra is another leading low calorie frozen food supplier. They are the biggest opponents to Lean Cuisine. The market segment is decided by three criterias which are Behavioral, Psychographic and visibleness variables. Behavioral variables are those that are sought from the product, and buying patterns like frequency and volume of purchase may be considered the fundamental basis. Psychographic variables are apply when purchasing behavior correlates with the personality or lifestyle of consumers. Consumers who hold vary personalities and lifestyle trends also become prejudiced towards certain products. Their ch... ...formance of the organization. There can be numerous ratios that can be taken out victimization the available financial data. It is very important for financial data to be correc t for correct computation and analysis of data. The choice of ratio depends on the kind of organization and the kind of information we have.ReferencesAmes, M (1983, February). Small stemma Management. West Publishing Co.Baron, D. P. (2000). Business and its environment 3rd Edition. NJ assimilator Hall.CNB (2004). Short-run food price prediction methods. Retrieved from http//www.cnb.czMyers, J. H. (1962). Reporting of Leases in monetary Statements. Walter Nicholson, C. S. (2012). Microeconomic Theory Basic Principles and Extensions. (11th ed.). USA Cengage Learning.Zelman, K. M. (n.d.). How to choose healthy frozen dinners. Retrieved from http//www.webmd.com