Advertising Athletic Apparel and the Obese Essay -- Marketing Athletic

Athletic Apparel Detriment to the fatten?Giant, t wholenessd arms, washboard abs, and ripped legsthese attributes are all too common in commercials for athletic apparel. Outfitters such as Nike, Adidas, Converse, Asics, and Under Armour display elite group athletes in umteen of their commercials. Unlike some food, clothing, and car, among others, commercials, they are never direct toward the rotund. Even fast-food companies are recognizing that the U.S. has dominated other countries in a statistic that it should non be proud ofthe percentage of obese quite a little living indoors our borders.Who is to blame for this? No one party can shoulder the bulge out of the blame because it belongs to a large number of people. But the problem right away is not to place blame, it is to help these people get in constrainnot just to look goodso that they can recognize longer, happier lives as well. As mentioned earlier, fast-food companies, who are partly at fault, have begun to stra y out healthier food and advertised it more in an campaign to not notwithstanding avoid lawsuits, but to help the overweight people who realize that they need to become a change.Athletic apparel is one business that could really make a push, through advertising strategies, to essay that exercise represents a titanic percentage of what needs to be do to lose weight. They could have a line of commercials like Subway did with Jared, presentation a true story about someone who loses massive amounts of fat by using their product. A commercial by Nike or Adidas displaying an obese person working out is hard to come by.A some years ago Miami Heat Guard Dwayne Wade signed a deal with Converse. Obviously he has appeared in a number of their commercials since then, partially due to his great success so early in his pro... .... The athletic apparel commercials, if directed at the countrys overweight people, could make a big push toward removing the United States from the title of fatte st country in the world, as well as saving the lives of, not only Americans, but everyone in the world who is clinically obese and faces so many health risks. Works CitedTwo Decades of Annual Medical Examinations in Nipponese Obese Children. International Journal of Obesity. 3 June 1997. npg. 26 Oct. 2006 .One meg People Overweight. Breitbart.Com. 2005. 25 Oct. 2006 .Overweight Prevalence. National Center for Health Statistics (NCHS). 6 Oct. 2006. U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES. 25 Oct. 2006 .