An overview of marketing Essay

1. Are the collective objectives clearly stated and do they lead logically to the trade objectives? According to Boyd Jr and Levy (1966), bodied objective is the practical goal established by an organization. Mostly the organization uses it to target their achievement and success. Furthermore, Ramaganapathy (2010) defines that merchandising objectives are the goals and targets in localize to complete through the companys selling activities. In addition, it understructure be referred to the companys delegacy and vision which can be achieved reasonably. So, marketing objectives can be footslogger of corporeal objective. Hewlett-Packard Company provides hardware, software and go to customer. They set many corporate objectives such as increasing customer loyalty by circumstances the highest quality and value, achieve profit to puddle value to shareholders, to be the attracter in the market by produce innovative products and serve to fit the customer, and responsibility to the employees by promote and reward depend on mathematical process and bring on work environment (www8.hp.com, 2014). So, HP is clearly stated their corporate objectives and approximately of them alike lead logically to marketing objectives to make their products and services foregather by the customers require and wants.2. Does the organization follow the marketing model? The selling theory or production concept? According to Burnett (2008), the marketing concept is the supposition that an organization attempts to satisfy the customer in tack to achieve sales and profit at the end. Furthermore he explains that the idea of marketing concept is to consider the needs and requirements to the target customers and improve itself to satisfy consumers effectively in order to be over the competitors. Therefore, the marketing concept is all about matching the companys competency and the needs and wants of consumers. So, HP follows the marketing concept. They focus more on customer s. HP tries to create their products related to customers and giving name to each product in order to create brand family (An Ehow Contributor, 2014). Also, its corporate objective shows that HP try to expose and delivery the new products and services with the highest quality and value to satisfy their customers to create customer loyalty. HP also antitheticiates itself by arrange its value overture and message to customers needs and wants. According to Turcotte (2012), HP also does many researches from its most important IT customers to study their wants and needs. So, HP wants tounderstand their consumers the most to create value to its customers and satisfy them and persuade them to be loyalty.3. What is the core marketing strategy for achieving its objectives? Is it a sound strategy? HP now in the main focuses on serving the high quality products and services at the apt scathe to customers. They have the physique of IT products and services including software, hardware, I T infrastructure, and IT services. For each product, they create the variety of models to be the choices for every target customers. With the wide range of products at the different prices can satisfy their customers needs. The main focus aims to provide the reasonable price with the quality merchandise. So, their customers may feel that their products are valuable in enclosure of price and quality. Web come in and commercial advertising are the way that HP uses to go by their promotions and special offers such as limited time 0% funding to their customers. Also for the distribution channel, customers can find HP products from anywhere they can find other electronics. Customers also can purchase their products directly from their warm website which also can research and compare their products and offer shipping services through various countries. The 4ps show that HP use customer ground to create the strategies.ReferencesAn Ehow Contributor (2014). Hewlett-Packard bungleketing Strategies eHow. online Retrieved from http//www.ehow.com/way_5348861_hewlettpackard-marketing-strategies.html Accessed 27 Mar 2014.Boyd Jr, H. W. & Levy, S. J. (1966). What kind of corporate objectives?. The Journal Of Marketing, pp. 5358.Burnett, J. (2008). Core Concepts of Marketing. e-book Global Text. Available through http//www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf Accessed 27 Mar 2014.Ramaganapathy, S. (2010). Whats the marketing objective control Generation or Brand Awareness? idle words Views a B2B Lead Generation Blog. online Retrieved from http//www.leadformix.com/blog/2010/04/whats-the-marketing-objective-lead-generation-or-brand-awareness/ Accessed 27 Mar 2014.Turcotte, A. (2012). How Social Media Brought the Humanity into HP Technology Services Marketing IT Services Marketing Association. online Retrieved from http//www.itsma.com/ezine/social-media-brought-humanity-into-hp-technology-services-marketing/ Accessed 27 Mar 2014.W ww8.hp.com. (2014). HP CORPORATE OBJECTIVES AND SHARED VALUES HP Official Site. online Retrieved from http//www8.hp.com/us/en/hp-information/about-hp/corporate-objectives.html Accessed 27 Mar 2014.