Impact of Celebrity Endorsements on Buying Behavior Essay

G unmatchable those geezerhood where brands were limited and their tag lines were rich for the publicity, for e.g. Thanda matlab coca- cola this tag line of coca cola helped a plenteousness in terms of profit maximization and brand building.As the time passes a cut throat competition is taking place and e very one is trying to put their produce superior than their competitors. For this, they have endorsed the notoriety in ad to make their product popular as well as unique.The use of a famous person in an advertisement is like the noseband between the producer and the consumer. For targeting the customers, they select the celebrity as per their products demand for e.g. life insurance companies for targeting the older customers endorses the celebrity which are to a greater extent than 60 years and for the soft drinks and juices they endorses young celebrities.(Clemente N. Mark, 2002)The personality and credibility of an indorser plays a very important role for promoting the pr oduct because it directly reflects the products quality and reliability. For e.g. Cement companies always endorses the powerful and strong celebrity like sunny deol , dara singh, amitabh bachan etc. There are many reasons for celebrity endorsement by companies but the most important is that through endorsers high appeal and proper message in the advertisement they are able to segregate their targeted customers easily.(Kulkarni & Gaulkar, 2005)ConclusionCelebrity endorsement is the very important and basic tool for the promotion of the product and now a- days it is become a trend for the product marketing and brand building. However, it is booming to select a celebrity but it is very difficult to seduce a strong relationship between the product and the endorser. The celebrity wad make a better brand image and also steadying for profit maximization.